I knew after my initial adventure into the world of Invention Help Companies that there was a need for someone to reach inventors prior to them paying these vultures thousands of dollars to do what they could possibly accomplish themselves or find help at a more inventor friendly rate. I began my adventure into that world by promising myself I would always be true to my principles, using an honest midwestern approach to an industry dominated by high-end marketing companies targeting inventors with slick advertising campaigns and misleading marketing practices designed to separate inventors from their money.
My first project was an eye-opening experience that taught me perhaps all inventors didn’t see their inventions/innovations as I saw mine, as an object that could possibly make me some money and allow me to move forward with additional ideas and projects. I wasn’t a one and done inventor, my mind was always envisioning redesigns, innovations and new inventions while the average inventor has one idea, thus my term one and done. So while looking at my inventions as a means to move onto additional projects, they looked at theirs as a way to get extremely wealthy which isn’t realistic for almost every invention or innovation developed.
Wow, as a young twenty something entrepreneur, this would be a huge test for me, the wounds of being ripped off bad by an invention help company were still fresh and now I was going to jump into the business with both feet, the difference being, I wouldn’t be asking for that huge up front fee and knew I’d work hard for inventors and never let their dreams be crushed like mine just were.
I’m going to fast forward to the important details of my first project, the actual time line would take me hours to write and hardly be interesting enough to keep even the most die-hard inventor from falling asleep. My first clients had a product line that wasn’t tested, had no name, packaging or any direction to move forward with. I began by testing the products in three midwestern states over a four-month period with great results, I was actually able to purchase my first corvette, which I proudly drove to weekly meetings with product dealers to discuss strategies for their marketing success, I was having a blast livin the dream. The product owners were able to purchase a large travel trailer and pull it behind a new car and began traveling the country while being able to spend that winter in Florida. At the six month mark of taking on this product line I was able to negotiate a non-exclusive purchase deal with a major U.S. Company, meaning, they could produce and market it under their brand, but they’d co-own the product rights with me, allowing me to manufacture and sell the products under my brand with the blessings of the original owners. It was a huge success for my first venture into the world of product marketing. I was able to get everything the inventors wanted and more. It was also a valuable learning experience, I discovered a unique ability reach people who were unreachable and connect people to make deals happen. I’d consider this my most effective attribute when taking on new clients and inventions.
I’m still finding my way through this blog thing, I hope you keep coming back, I’ll be discussing more inventor projects, outcomes and lessons learned by myself and the inventors I represented.
- Posted by Randy Jack
- On December 29, 2017
- 0 Comment